Simon and Gary from IPT Audio (Improved Performance Turntables LTD) contacted me to create a logo to represent their company.
They wanted their logo to portray: Precision, Solidity & 'Firm foundation'.
They needed their design to be simple in order to not only brand their website, but to also be engraveable on their products.
After discussing with them and researching their product base, I came up with a few simple designs, encorporating turntable components.
I came up with designs encorporating, cartridges, stylus points, radio waves, turntables as well as turning the letters 'IPT' into a turntable. Simon and Gary suggested a 3D type logo which we also tried, however, agreed that this would be too complicated for engraving as the smaller scale compacted the finer details.
In the end, I came up with the perfect solition. A simple 'Phono cartridge' circuit diagram with the letter 'I' in the center. Thickening the lines and rounding off the edges to convey a sense of approachability and safety.
Alongside creating their new logo, I redesigned their website, using darker colours to portray elegance, power, formality and sophistication.